We're not just a pet food company

We're a pet health company

We are an independent holistic wellness company founded on a passion for animal welfare. Being independently owned, we have the freedom to create the best possible pet foods and products for our companions.

We love our pet

Just as you do

As avid pet owners, we understand the mutual bonds that exist between people and their animal companions, and it's this connection that drives us to research and produce the highest quality, Physiologically Tuned™ recipes for total pet nutrition.

We'll never compromise

When it comes to food quality

We believe the right choice of food not only helps pets to live longer, healthier lives, but enriches the lives of their owners as well. And that's the greatest reward we could ever ask for.